18,000

salons in our network

1000+

campaigns to date

10 million+

customers sampled

Access your target customer when ...

  • she is with her stylist: a trusted friend and confidant
  • she is keen to have something to talk about
  • she is open to trying something new
  • they are together for up to 2.5 hours
  •  introduction to your brand is low pressure and opt-in
  • she is in a relaxed environment with little pressure on her time
  • her stylist is keen to share new and positive product experiences

What we do

  • offer samples to the stylist to trial at home over several weeks
  • provide samples to the salon customer to use and/or to take home
  • gather feedback from stylists and their customers
  • encourage the customer to speak to their hairdresser directly about the product
  • place low pressure adverts directly on the mirror in clear line of sight
  • read multiple times by each and every customer

rocket

NEW PRODUCT LAUNCHES

new_market_testing

NEW MARKET TESTING

rebranding

REBRANDING

word_of_mouth_campaigns

WORD-OF-MOUTH CAMPAIGNS

behavioural_research

BEHAVIOURAL RESEARCH

Why WOM works

  • 76% Of consumers don't believe companies tell the truth in advertising – Yankelovich
  • 82% Of people trust their friends on a product purchase decision – Henley Centre
  • 67% Of consumer buying decisions primarily influenced by word-of-mouth – Mckinsey
  • A word-of-mouth recommendation is the primary factor behind 20 to 50 percent of ALL purchasing decisions. – McKinsey Quarterly, April 2010
  • 93% Of consumers regard word-of-mouth as the most reliable source of information about products or services – NOP World
  • 76% of word-of-mouth conversations take place in person – Keller  Fay,     Yahoo

How do we perform

78%

unaided recall of promoted brand

82%

aided recall of promoted brand

75%

had a positive conversation with their hairdresser

73%

would recommend the promoted brand to friends and family

74%

intend to purchase the promoted brand